Friday, November 6, 2009

Branding at Tiffany's

Who knows where that pouch came from? Did you recognize the box above? Could you spot it from across the room and know the significance of a genuine Tiffany box? Can you guess – pretty accurately – where the envelope is from without looking at the return address? Why would your answer be “yes” or “Tiffany” to any or all of the above? Because Tiffany & Co. is known for their trademarked blue box. Yes, this particular shade of blue is trademarked - world famous at that. A successful branding story; you see this delightful shade of blue and you think of Tiffany. Did you know that “Tiffany Blue” is also known as Pantone Color 1837? 1837, the year that Tiffany was born.

Hmmm… what color would make people think of you? Are you color branded?

I’d be interested to hear about other successful color brandings. Please send me your top 3.

And, for those who don’t know me that well, I am not so much “color branded” as I am “pattern branded”. The obvious clue lies in the photos above.

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