Snails to Mail Service

Seeing the volume of mail decrease in recent years and, along with it, a decrease in revenue, the US Postal Service is doing what it can to recapture the market.  Being a bit tongue and cheek about the "snail mail"* retronym applied to regular mail, at one local post office, postal employees are hand stamping outgoing mail with images of snails and offering plates of escargot to patrons mailing 6 or more pieces at a time. (The escargot plates contain 6 snails). It seems to have caught on as other offices are exploring this marketing tool.


Warning: expect longer lines at lunchtime.




Happy April Fools!

*Per Wikipedia, "the term snail-mail is a retronym that originated in 1983 to distinguish it from the quicker e-mail." Also, photo adapted from Wikipedia.